About Me

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I still feel like a teenager on the inside, unfortunately my children do remind me how old I am!! I have lived for 20+ years as an Irish expat in The Netherlands. My favourite city here has to be Amsterdam.

Writing, reading, authentic living. It's all here at The Writing Process

Welcome to my blog. Let me start by telling you that I love writing. I love the sense of vitality it gives me. I love that it helps me to make sense of the world and to the people in it. I love that it helps me become wiser, more intuitive, empathic, and most of all autonomous.

All aspects - reading, writing and observing - are what make the process complete. The essence is storytelling, and learning about
life and yourself.

Monday, February 4, 2013

Then there was Vered’s Women’s day

I summed up Bootcamp with the insight that meant the most to me: Get in line and stay in line.

If I had to sum up Women do business differently then for me the bottom line is to Think in Terms of Strategy and not in Tactics.  That’s a basic difference between short term and long term. I am for 80% occupied with thinking about the next day, the next week or maybe the next month. In other words, I deploy the one tactic after another. 

Oh, I understand the importance of strategy and if you had asked me last week I would have said, yes, of course I have strategies for my business. Since Women do Business Differently, I have to admit, that apart from having an amount that I want to earn by the end of the year, I actually have little to no strategies to make that happen. I am living from invoice to invoice, and project to project with too little to fall back on if I encounter a setback. 

It’s not even that I don’t have back end products to supplement my front end products. I do. But because I am constantly busy with the front end, and the short term, I have not given these back end products the attention they need. As a result, hardly anyone even knows about them!

What’s even more tragic (yes, I use the word tragic!) is that I even have more front end products, related to the one product that has me in its grip, just floating about, being wasted.

In my brainstorm team I was given several ideas for not only promoting my products, but also for building campaigns. And campaigns are what will create a sustainable customer base. And the funny thing was most of the ideas were strategies I had suggested to others to support their businesses but somehow I had not applied them my own business. I even know why…

But that’s for the next blog.

So, to sum up for now