I summed up
Bootcamp with the insight that meant the most to me: Get in line and stay in
line.
If I had to
sum up Women do business differently then for me the bottom line is to Think in
Terms of Strategy and not in Tactics.
That’s a basic difference between short term and long term. I am for 80%
occupied with thinking about the next day, the next week or maybe the next
month. In other words, I deploy the one tactic after another.
Oh, I
understand the importance of strategy and if you had asked me last week I would
have said, yes, of course I have strategies for my business. Since Women do Business Differently, I have to admit, that apart from having an amount that I
want to earn by the end of the year, I actually have little to no strategies to
make that happen. I am living from invoice to invoice, and project to project
with too little to fall back on if I encounter a setback.
It’s not even
that I don’t have back end products to supplement my front end products. I do.
But because I am constantly busy with the front end, and the short term, I have
not given these back end products the attention they need. As a result, hardly
anyone even knows about them!
What’s even
more tragic (yes, I use the word tragic!) is that I even have more front end
products, related to the one product that has me in its grip, just floating
about, being wasted.
In my
brainstorm team I was given several ideas for not only promoting my products,
but also for building campaigns. And campaigns are what will create a
sustainable customer base. And the funny thing was most of the ideas were
strategies I had suggested to others to support their businesses but somehow I
had not applied them my own business. I even know why…
But that’s
for the next blog.
So, to sum
up for now
STRATEGY INSTEAD OF TACTICS